NCAA Athletes Could Be Payed Under New California Law


Bella Trimmer, Staff Writer

On Monday, September 31st, California’s state legislature successfully passed a law that would allow college athletes to strike endorsement deals with companies that want to use their image and hire agents. It is set to take effect, however, in 2023. 

This law attacks the principle that the National Collegiate Athletic Association has fought for and maintained since its founding: that college athletes are amateurs and shouldn’t be paid more than the cost of attending university. However, the NCAA itself reported slightly over $1 billion in revenue, with profits of more than $27 million in the fiscal year that ended in August 2018. The coaches that it employs are paid millions per year, all the while the players that risk it all playing these sports are left with nothing. 

According to the New York Times, “ The University of California system, California State University schools, Stanford and USC all opposed the bill, saying they feared it would increase costs to ensure compliance with the law and lead to fines or even expulsion from the NCAA.” However, Governor Newsom refused to veto the bill because “he felt strongly the state needed to address the racial, gender and economic injustices ingrained in college athletics.”

While it will be a while before the law takes effect, it is unlikely that this bill will make any difference to the fans watching March Madness or the profits made by the administration, but it will change the lives of the athletes themselves for the better.